CORR HEAL
- PRP Therapy
- Ozone Therapy
- IV Therapy
- Hyperbaric Oxygen Therapy (HBOT)
- Acne Treatment
Beverly Hills, CA
Beverly Hills is the highest-end IV therapy submarket in the country, with clinics embedded inside dermatology offices, plastic surgery suites, and dedicated longevity medicine practices along Rodeo Drive, Wilshire Boulevard, Bedford, and Roxbury. Cedars-Sinai sits at the submarket's clinical center of gravity and supplies a notable share of medical directors. California is a full-practice state for nurse practitioners under AB 890, but most Beverly Hills IV programs still run on a physician director model with RNs administering, often with an MD personally involved at intake. The clientele skews celebrity, entertainment industry, and international travelers from the Middle East and Asia staying at the Beverly Hilton, Waldorf Astoria, and Four Seasons. NAD+, glutathione, and mega-dose vitamin C are the dominant protocols, with concierge in-home and in-suite delivery to the 90210, Bel Air, and Holmby Hills the default model for many clinics.
Regulatory context
FDA regulates the compounded ingredients used in IV therapy and the facilities that prepare them. Patient-specific compounded IVs fall under FDCA Section 503A, while bulk preparations for office use fall under Section 503B (outsourcing facilities). USP Chapter 797 governs sterile compounding standards. FDA has issued warnings about injectable glutathione marketed for skin lightening (2017) and has not approved NAD IV for any specific indication. Vitamin and mineral IV mixtures such as the Myers cocktail are compounded preparations and are not FDA-approved drug products.
The California medical and nursing boards have addressed unlicensed practice in medical spa and IV lounge settings. Common enforcement themes include IV therapy administered without a valid physician order, stale or missing standing orders, absence of a designated medical director, and unlicensed personnel performing venipuncture. Boards have reiterated that a prescribing physician or APRN must establish a bona fide patient relationship before any IV protocol is initiated, and that standing orders must be specific, dated, and periodically reviewed. California strictly enforces the corporate practice of medicine doctrine, which prevents non-physicians from owning or controlling medical practices that perform IV therapy.